Lead Generation Expert

As a Lead Generation Expert at Webyansh, you'll develop and implement strategies that help our clients attract and convert qualified leads. You'll optimize conversion funnels, create compelling offers, and design nurture campaigns that move prospects through the sales pipeline efficiently, directly contributing to our clients' revenue growth.

Responsibilities

• Develop comprehensive lead generation strategies across multiple channels
• Create and optimize landing pages and conversion funnels
• Design lead magnets and compelling offers that attract target audiences
• Implement lead scoring and qualification processes
• Set up and manage email nurture campaigns
• Analyze performance data and optimize campaigns for improved results
• Collaborate with content creators, designers, and developers
• Stay current with lead generation trends and best practices

Requirements

• 3+ years of experience in digital lead generation
• Demonstrated success in improving conversion rates and lead quality
• Experience with lead generation across multiple channels
• Knowledge of marketing automation platforms and CRM systems
• Strong analytical skills and data-driven approach
• Understanding of sales funnels and buyer journey mapping
• Experience with A/B testing and optimization techniques
• Excellent communication and presentation skills

Nice to Have

• Experience with paid advertising (Google Ads, social media ads)
• Knowledge of SEO principles
• Background in sales or revenue operations
• Experience with specific industries (B2B, SaaS, etc.)