Squarespace to Webflow Migration

Are you starting to feel boxed in by Squarespace’s rigid templates? Maybe you’ve noticed your website’s SEO isn’t cutting it anymore, or you’re itching for more control over your design. If any of this sounds familiar, it might be time to consider a Squarespace to Webflow migration. In 2025, businesses are increasingly making this switch—and for good reason.

This isn’t just about swapping one platform for another; it’s about unlocking your website’s full potential. Whether you’re a small business owner, a creative professional, or a marketer, this guide will walk you through every step of the Squarespace Webflow migration process. We’ll cover why it’s worth it, how to do it, and what to watch out for along the way—all updated with the latest insights for 2025.

So, what’s the deal with these platforms? Squarespace is a beginner-friendly website builder with stunning templates and a simple interface—perfect for getting online fast. But as your needs evolve, its limitations can become a bottleneck. That’s where Webflow steps in. It’s a powerhouse for web design, offering pixel-perfect customization, a robust CMS, and SEO tools that can take your site to the next level.

Here at Webyansh, a certified Webflow agency in India, we’ve guided countless clients through this exact journey. Specializing in UX/UI design, web development, and SEO for startups and SMEs, we build scalable digital brands that drive growth. In this guide, we’re spilling all our secrets to help you migrate Squarespace to Webflow with confidence. Let’s dive in!

Why Migrate from Squarespace to Webflow?

So, why would you want to convert your Squarespace website to Webflow? It’s a fair question—Squarespace has its perks, after all. But as your business grows, you might start bumping up against its ceiling. Here’s why making the leap to Webflow could be a game-changer:

Design That’s Truly Yours

Squarespace’s templates are gorgeous, no doubt. But if you’ve ever tried to tweak one beyond its built-in options, you know the frustration. Webflow? It’s like handing you a blank canvas and a full set of brushes. You can craft a site that’s 100% unique—down to the tiniest detail—without wrestling with restrictive blocks.

SEO That Packs a Punch

Let’s talk search engines. Squarespace offers basic SEO tools, but they’re pretty surface-level. Webflow, on the other hand, lets you fine-tune everything—meta tags, schema markup, sitemaps, you name it. In 2025, with Google and Bing prioritizing speed and customization, this control can push your site higher up the rankings.

Speed and Performance

Ever waited for a Squarespace page to load and wondered why it’s dragging? Webflow’s clean code and optimized hosting mean faster load times. That’s not just good for your visitors—it’s a big win for SEO too.

A CMS That Grows With You

Managing content on Squarespace can feel clunky if you’ve got a lot to juggle. Webflow’s CMS is a beast in the best way—flexible, powerful, and built to handle complex sites. Whether it’s blog posts or product pages, you’ll save time and headaches.

Team-Friendly Updates

Handing off site edits to your team shouldn’t mean calling a developer every time. Webflow’s intuitive editor empowers your crew to make changes without touching code, streamlining your workflow.

Ready to Scale

If your business is on the rise, Webflow scales effortlessly. From e-commerce to memberships, it’s got the features to match your ambition—something Squarespace struggles to keep up with.

Convinced yet? If you’re nodding along, let’s get you ready for the Webflow Squarespace migration.

Preparing for You Squarespace Site Migration

Before moving your site, a little prep is important. Here’s how to set yourself up for success:

Back Up Everything

Squarespace doesn’t let you download your entire site, but you can export key pieces like blog posts and pages. Head to Settings > Advanced > Import/Export, hit “Export,” and grab what you can. Save it somewhere safe—you’ll thank yourself later.

Take Stock of Your Site

Make a list: every page, image, blog post, and asset. It’s tedious, sure, but it ensures nothing gets lost in the shuffle when you migrate Squarespace to Webflow.

Map Out Your New Site

Now’s your chance to rethink your site’s structure. Keep it the same? Shake it up? Sketch out your navigation and page layout so you’re not flying blind in Webflow.

Get Cozy with Webflow

Never used Webflow before? No sweat. Poke around the interface, watch a few tutorials on Webflow University, and get a feel for it. A little familiarity now saves a lot of fumbling later.

With your prep done, you’re ready to roll. Let’s break down the migration process step by step.

Step-by-Step Guide to Squarespace to Webflow Migration

Ready to convert your Squarespace website to Webflow? This isn’t a one-click deal—it takes some elbow grease—but the payoff is worth it. Here’s your roadmap:

Step 1: Export Your Squarespace Content

First things first, let’s get your content out of Squarespace.

• Log In: Hop into your Squarespace dashboard.
• Find the Export Tool: Go to Settings > Advanced > Import/Export.
• Choose WordPress Format: Select “Export” and pick “WordPress” (yep, it works for Webflow too).
• Grab Your File: Download the XML file with your blog posts, pages, and other exportable goodies.

Heads up: Squarespace’s export is picky. It skips things like products, galleries, and custom code. You’ll handle those manually later.

Step 2: Import Content into Webflow

Time to bring that content into your new home.

• Start a Project: Log into Webflow and create a new site.
• Hit the CMS: Open the CMS panel and find the “Import” option under Collections.
• Upload the File: Drop in your Squarespace XML file.
• Map It Out: Match up fields—like “Title” to “Name”—so everything lands where it should.
• Finish Up: Import it, and watch your content settle in.

Got multiple content types? You might need to run this a few times.

Step 3: Recreate Your Design in Webflow

This is where the fun begins—building your site from scratch in Webflow’s designer.

• Pick Your Base: Start fresh or tweak a Webflow template.
• Rebuild Pages: Recreate each page, eyeballing your Squarespace design or making it even better.
• Use Symbols: Save time with reusable elements like headers or buttons.
• Go Responsive: Test and tweak for phones, tablets, and desktops.

Yes, it’s a bit of work, but it’s your chance to make your site shine.

Step 4: Set Up Your CMS in Webflow

Dynamic content—like blogs or products—needs a home in Webflow’s CMS.

Create Collections

• Go to the CMS panel and hit “New Collection.”
• Name it (e.g., “Blog Posts”) and add fields like Title, Body, and Image.

Import Your Data

• Already imported via XML? Great. If not, paste in your content here.
• Double-check that everything looks right.

Design Templates

• Build a template page for each collection.
• Link your fields so the content displays dynamically.

Webflow’s CMS is a step up from Squarespace’s—play around to get it just right.

Step 5: Nail Your SEO Settings

Don’t let your rankings slip during the switch.

• Keep URLs Consistent: Match your old URLs or set up 301 redirects for changes.
• Update Meta Tags: Write fresh titles and descriptions for every page—webflow makes this easy.
• Submit Sitemaps: Webflow auto-generates these; send them to Google and Bing.
• Check Robots.txt: Tweak it if you need to control what’s crawled.

Take your time here—it’s critical for a smooth Squarespace to Webflow migration.

Common Challenges During Squarespace to Webflow Migration

No migration is without its hiccups. Here’s what might trip you up—and how to dodge the pitfalls:

URL Shifts

Squarespace and Webflow handle URLs differently. Mismatched links can tank your SEO. Plan your structure ahead and redirect old URLs to new ones.

Code Conundrums

Got custom scripts in Squarespace? They won’t copy over. You’ll need to tweak them to fit Webflow’s setup—brush up on your HTML/CSS or call in a pro.

E-commerce Headaches

Moving a shop? Product data doesn’t export cleanly from Squarespace. Export what you can to CSV, then rebuild your store in Webflow step by step.

Form Fumbles

Forms and integrations (think Mailchimp or Google Analytics) need redoing. Test them in Webflow to ensure they’re catching submissions.

CMS Curveballs

Switching content systems can get messy. Map your fields carefully during import, or you’ll spend hours untangling duplicates.

Preparation is your best friend here. Know these challenges, and you’ll sail through your Webflow Squarespace migration.

Benefits of Migrating Squarespace to Webflow

Okay, it’s work—but what’s the payoff? Here’s why Squarespace to Webflow migrations are worth it:

• Creative Control: Design exactly what you envision—no compromises.
• SEO Boost: Advanced tools mean better visibility on Google and Bing.
• Blazing Speed: Faster sites keep visitors happy and search engines impressed.
• Content Ease: A CMS that bends to your needs, not the other way around.
• Team Power: Updates without dev support? Yes, please.
• Future-Proofing: Webflow grows with your business, from startups to enterprises.

It’s about more than a new platform—it’s about building a site that works harder for you.

Pricing Comparison: Squarespace vs. Webflow

Cost matters. Let’s break it down (assuming 2025 pricing trends hold steady):

Squarespace Pricing

• Personal: ~$16/month—basic sites, no frills.
• Business: ~$23/month—marketing tools, basic e-commerce.
• Commerce: ~$36-$52/month—full online store features.

Simple, predictable, but you’re locked into their ecosystem.

Webflow Pricing

• Basic: ~$18/month—simple sites, no CMS.
• CMS: ~$23/month—dynamic content included.
• Business: ~$39/month—higher traffic, more features.
• E-commerce: ~$42-$235/month—scales with your sales.

Webflow leans pricier, but you get what you pay for—flexibility and power. Plus, agencies like Webyansh can bill clients directly via Webflow, offsetting costs.

Conclusion

Switching from Squarespace to Webflow isn’t just a migration—it’s an upgrade. You’re trading limits for freedom, basic tools for advanced capabilities, and a good site for a great one. Sure, it takes effort, but the rewards—better design, stronger SEO, smoother operations—are hard to argue with.

At Webyansh, we live and breathe this stuff. As a certified Webflow agency in India, we’ve helped startups and SMEs make the leap, crafting scalable digital brands that fuel growth. Ready to migrate Squarespace to Webflow? Let’s chat—we’ll make it seamless.

Your website’s next chapter starts now. What are you waiting for? Contact us today!