GoFIGR Case Study | Webflow Migration

GoFIGR is an innovative AI-driven HRTech platform that empowers organizations to retain and grow their key talent by matching employees with projects and growth opportunities. By leveraging AI, the platform identifies career pathways for individuals based on their skills, helping companies optimize their workforce while reducing costs.

GoFIGR approached Webyansh with the goal of improving their website's performance, speed, and SEO. Their previous site, built on Bubble, was hindering user experience and growth due to technical limitations. Webyansh successfully migrated and rebuilt the website using Webflow, transforming the platform's online presence.

Talent marketplaces globally

Top 5

Website performance Score

88

Funding (Seed)

$2.75M

Challenge

GoFIGR’s previous website, built on Bubble, suffered from slow load times, poor SEO, and a cumbersome content management system. The platform lacked scalability and mobile responsiveness, leading to subpar user experiences and hindering business growth. A complete overhaul was needed to improve performance, streamline content management, and support future expansion.

Solution

Webyansh migrated GoFIGR’s website from Bubble to Webflow, delivering a faster, more scalable platform. The team built a dynamic architecture with Webflow CMS, enabling efficient management of blogs, ebooks, and webinars. With enhanced SEO optimization and a fully mobile-responsive design, the website now offers a seamless user experience, improved performance, and better scalability to support future growth.

Before

After

Development & Architecture

Built on Bubble, the site lacked the flexibility and scalability needed for seamless updates and future growth.

Rebuilt using Webflow with a modern, scalable architecture, enabling effortless content updates and expansions.

Performance & Speed

Page load times were significantly high, leading to poor user experience and lower engagement.

Load times improved drastically, with scores on Google PageSpeed Insights and GTmetrix showing a marked increase in performance.

CMS

Poor architecture and suffocating design.- Awfully named blocks and sections on the backend that created confusion.

Integrated Webflow CMS, enabling streamlined management of over 15 blogs, 4+ ebooks, and 10+ webinars.

SEO

Limited SEO capabilities due to platform constraints, affecting organic visibility.

Enhanced SEO optimization, including structured data, improved metadata, and faster load times, leading to higher rankings.

CMS migration from Bubble to Webflow

The GoFIGR CMS Resource Library.

Here’s a list of the resource categories-

⬥41 Blogs
⬥ 3 Guides
⬥ 6 Report

We migrated the entire CMS collections items from Bubble to Webflow.

Here’s how we recreated the entire CMS for GoFIGR-

⬥ Exported all the data from the Bubble CMS
⬥ Cleaned all the fields from the old CMS
⬥ Recreated new CMS fields
⬥ Imported all the data
⬥ Redefined all the categories and filters
⬥ Redefined the CMS and built the insights section

With the new robust CMS, the GoFIGR website is highly scalable and ready to evolve with the evolving business needs.

Blogs

41

eBooks

3

Webinars

6

Ensuring a seamless experience across devices was a key focus for Webyansh during the website rebuild. The previous website struggled with inconsistent layouts and functionality on mobile devices, negatively impacting user engagement. With the new Webflow-powered design, we developed a fully responsive website that adapts flawlessly to all screen sizes.

Happy client testimonial

"We recently engaged Divyansh to migrate our website to Webflow, he was responsive and worked hard to get everything over the line. The final result is a functional and visually clean site with improved responsiveness and SEO, and we appreciate the effort that went into making the transition as smooth as possible. Overall, we’re happy to have made the move."

Helena Turpin

Co-Founder, GoFIGR

GoFIGR