Blogs

Webflow vs Framer: Best Choice for 2025

Divyansh Agarwal, founder Webyansh
Divyansh Agarwal
January 15, 2025
6
min read
Table of Contents

Choosing between Webflow vs Framer comes down to your specific design and development needs. In this article, we’ll compare these tools in detail, exploring features, usability, design capabilities, development options, CMS and e-commerce solutions, and pricing. Whether you’re a designer seeking visual freedom or a developer focusing on interactivity, this guide will help you decide.

Key Takeaways

  • Webflow provides a comprehensive no-code web design solution with robust CMS and e-commerce capabilities, ideal for a wide range of users from novices to professionals.
  • Framer focuses on interactive design with advanced animation tools, catering primarily to those who prioritize user engagement and dynamic web experiences.
  • Both platforms offer distinct user experiences, with Webflow offering greater design flexibility but a steeper learning curve, while Framer presents a more intuitive interface suitable for beginners.

Webflow and Framer: An Overview

When it comes to web design tools, Webflow and Framer are often mentioned in the same breath. Both platforms offer robust capabilities that appeal to different user bases. Webflow is renowned for its powerful visual design tools and comprehensive CMS and e-commerce features, making it an all-in-one solution for web development.

On the other hand, Framer, which started as a prototyping tool, has evolved into a full-fledged web design platform known for its interactive prototypes and animations.

Despite their differences, both Webflow and Framer feature drag-and-drop builders and provide pre-built components, making them versatile choices for creating websites. Whether you prefer the extensive design control of Webflow or the interactivity focus of Framer, understanding your specific needs will help in making the best choice.

What is Webflow?

Webflow is a no code web builder. It allows users to create responsive websites without writing any code. It provides a visual design interface that offers significant design freedom, making it a favorite among web designers who want to create custom websites effortlessly. Webflow’s capabilities extend beyond design, encompassing domain management, robust hosting services, and an impressive 99.99% uptime guarantee.

What is Webflow?

The platform also features an intuitive drag-and-drop interface, a variety of templates, and extensive learning resources through Webflow Academy, making it accessible to users of all experience levels. Whether you’re managing a small personal site or a complex business project, Webflow offers the tools you need to succeed.

What is Framer?

Framer began its journey as a prototyping tool but has since evolved into a comprehensive web design platform focused on creating interactive UI. It enables users to design interactive web pages and applications without requiring extensive coding knowledge, thus bridging the gap between designers and developers.

What is Framer?

Framer’s capabilities range from simple one-page sites to complex, feature-rich websites with advanced animations. This makes it an excellent choice for projects that prioritize user interaction and dynamic content. Whether you’re a novice or a seasoned designer, Framer offers the tools to bring your creative visions to life.

User Experience Comparison

User experience is a critical factor when choosing a web design tool. Webflow and Framer offer distinct experiences tailored to different user needs. Webflow’s interface, while powerful, can be complex and may deter beginners looking for simplicity. However, it provides real-time visual updates, which can be a significant advantage for users who want to see their changes instantly.

On the other hand, Framer excels in providing a modern, sleek interface that supports testing animations and interactions. Its intuitive drag-and-drop builder and extensive documentation make it easier for beginners to start designing. Whether you’re looking for a platform with extensive customization options or one that enables rapid prototyping, understanding the user experience of each tool is essential.

Webflow Interface

Webflow’s drag-and-drop interface allows users to position elements freely, offering unparalleled design flexibility. The platform supports real-time visual updates, which means you can see the impact of your changes immediately, making the design process more intuitive interface and efficient. However, this level of flexibility comes with a steeper learning curve, especially for beginners.

To aid users in overcoming this learning curve, Webflow Academy offers extensive learning resources, from tutorials to comprehensive guides, tailored to various experience levels. This makes it easier for users to harness the full potential of Webflow’s design tools and create visually stunning websites with just a few clicks.

Framer Interface

Framer is designed with interactivity in mind, making it ideal for designers who want to create functional prototypes and dynamic web experiences. The platform features a sleek, modern interface that, while requiring some time to learn, supports extensive testing of animations and interactions. Its intuitive drag-and-drop builder, coupled with 183 free templates and extensive documentation, ensures that even beginners can start designing quickly.

Framer Interface

Framer’s layout generation capabilities utilize AI to simplify the design process, making it easier to create engaging and interactive elements that respond to user actions. Whether you’re a novice or a professional, Framer provides the tools to design visually appealing and highly interactive websites.

Design Capabilities

Design capabilities are a crucial aspect of any web design tool. Both Webflow and Framer offer extensive customization options that enable designers to create unique and compelling user experiences. Compared to more template-driven tools like Wix and Squarespace, both platforms stand out for their higher customization potential.

Framer’s design capabilities are particularly beneficial for organizations looking to create high-quality sites without extensive engineering resources. Whether you’re aiming for pixel-perfect designs or dynamic interactive elements, understanding the design tools each platform offers will help you make an informed choice.

Webflow Design Tools

Webflow’s design tools are known for their precision and versatility. The platform offers pixel-perfect designs, advanced animation tools, and a robust grid system that ensures successful alignment. It also includes intuitive design tools, responsive capabilities, pre-made templates, and the ability to create reusable components, along with various interactions and animations.

Webflow design tools capability

Webflow simplifies the design process with a variety of pre-made components such as modals, accordions, image galleries, and forms. Additionally, the platform supports CSS filters to enhance visual effects on elements and offers over 2,000 web font families for diverse typography options. These features make it easier to create visually stunning and interactive websites.

Framer Design Tools

Framer focuses on interactivity, allowing users to design dynamic components that respond to user actions. The platform enables designers to create interactive prototypes with reusable design elements, ensuring consistency across projects. This consistency is further enhanced by the ability to create different hover states and variations on components.

Framer design tool

Framer offers comprehensive customization options, including Frames, Pinning, Stacks, Grids, extensive styling controls, and framer features. It also provides various design elements such as headers, footers, and buttons to facilitate a streamlined building process.

Whether you’re designing a simple site or a complex web application, Framer’s tools help you create websites that are engaging and visually appealing.

Development Features and Custom Code

Development features and the ability to add custom code are essential for creating complex and dynamic websites. Webflow and Framer both offer robust development tools, but they cater to different needs. Webflow offers a visual web design and development process. This enables users to build responsive websites without needing extensive coding skills. However, it also offers the flexibility to incorporate custom code for advanced functionalities.

Framer, on the other hand, offers greater flexibility with custom code integrations, supporting frameworks like React for more complex projects. This makes Framer an excellent choice for developers who need extensive customization options while maintaining a focus on design interactivity.

Webflow Development

Webflow’s visual development environment is designed to facilitate the creation of responsive websites without needing to write code. The platform’s design framework supports the creation of responsive layouts using CSS grid, making it easier to build scalable web projects.

Responsive development using Webflow

For users who need advanced functionalities, Webflow allows the incorporation of custom code at various levels, including site-wide, per page, or specific sections. This flexibility ensures that even the most complex web development needs can be met without sacrificing the ease of use that Webflow offers.

Framer Development

Framer offers more flexibility with custom code, supporting frameworks like React, which allows for more complex projects than Webflow. The platform has upgraded its features to allow users to turn designs into code, enhancing the development process. Developers using Framer can write custom code, supporting extensive customization of web projects.

For advanced features, coding knowledge may still be necessary despite Framer’s user-friendly aspects. This makes Framer an excellent choice for developers who want to create highly interactive and dynamic web experiences.

CMS and E-commerce Solutions

A robust CMS and e-commerce solution are vital for managing and selling products online. Webflow and Framer offer different approaches to these features. Webflow provides a comprehensive built-in CMS, making it easier to manage dynamic content such as blog posts and product listings. Framer, however, relies on third-party services for similar functionalities.

Webflow’s e-commerce features include product catalog management and secure payment processing, making it a robust solution for online selling. While Framer’s e-commerce capabilities are strong, it lacks native functionality and requires third-party solutions or custom code for shopping capabilities.

Webflow CMS and E-commerce

Webflow CMS

Webflow enables users to build and manage dynamic content such as blog posts and product listings, along with a built-in search feature. The platform boasts a robust content management system (CMS) that supports effective content organization and management.

Webflow Ecommerce

Webflow also provides a comprehensive no-code eCommerce solution that includes product catalog management, customizable shopping carts, secure payment processing, and inventory tracking. The platform facilitates integration with popular payment gateways like Stripe and PayPal for secure online transactions. These features make Webflow a preferred choice for online selling.

Framer CMS and E-commerce

Framer CMS

Framer allows the management and display of content in collections on a website, though it does not have a built-in CMS and relies on third-party services for content management. This means that while Framer is capable of managing dynamic content, it may require additional tools or integrations to achieve the same level of functionality that Webflow offers out of the box.

When it comes to e-commerce, Framer’s features are useful but not as integrated as Webflow’s. Framer lacks native e-commerce functionality and requires third-party solutions or custom code for shopping capabilities. Despite this, Framer excels in offering a flexible and interactive design experience, which can be beneficial for online stores that prioritize user experience and engagement.

Pricing Plans

Pricing is a crucial factor when choosing a web design tool. Webflow offers seven paid plans that cater to different user needs and budgets. These plans range from a free tier to more comprehensive options for freelancers, agencies, and enterprises, ensuring that there’s a plan for everyone, regardless of their project size or budget.

Framer, on the other hand, has three subscription plans designed to address varying levels of user requirements. These plans are straightforward and cater to both individual users and businesses, offering flexibility and scalability depending on your needs.

Webflow Pricing

Webflow General Site pricing plan
Webflow General Site pricing plan
Webflow General Ecommerce site pricing plan
Webflow General Ecommerce site pricing plan

Webflow’s pricing structure includes a free plan that allows access to the CMS, supports up to 1K visitors per month, and includes basic functionalities. For more advanced needs, Webflow offers several paid plans. The basic plan is priced at $14 per month (or $18 if purchased monthly), providing 150 pages and accommodating 250K visitors.

Webflow teams pricing plan

For professionals and businesses, Webflow offers Freelancer, Agency, and Growth plans, which range from $16 to $49 per month per seat. These plans include additional features such as unlimited form submissions and a variety of CMS collections, making them suitable for larger projects and teams.

Framer Pricing

Framer Personal Pricing Plans

Framer’s pricing is designed to be flexible and accessible. The platform offers a free tier that allows users to create up to 3 websites with basic functionality. For more advanced needs, Framer provides the Mini plan at $5 per month, ideal for small, informational sites.

Framer Business Pricing Plans

The Basic plan, priced at $15 per month, offers up to 150 pages, full CMS functionality, and allows for 10,000 visitors per month. Framer also offers a Pro plan at $25 per month, which provides advanced features suitable for larger projects. The paid tiers eliminate Framer branding. They also permit custom domains and enhance CMS item limits and traffic.

AI Features

The integration of AI tools in web design is revolutionizing how designers and developers work. Both Webflow and Framer have embraced AI to streamline workflows and enhance creative processes. These tools can significantly reduce the time and effort required to create and maintain websites, making them invaluable for both beginners and experienced users.

Webflow and Framer offer different AI capabilities, each designed to improve the user experience and provide advanced design and development features. Understanding these AI tools can help you choose the platform that best meets your needs for creating interactive and visually appealing websites.

Webflow AI Tools

Webflow integrates basic AI functionalities that enhance the design process. These tools include design suggestions and content rewriting, which help automate tasks and streamline workflows. Webflow’s AI capabilities also extend to content optimization and user interaction analysis, providing insights that can improve user experience.

Credit Image: Webflow AI

One of the standout features is Webflow’s ability to automate layout adjustments based on user input, making it easier to create responsive and visually appealing websites. These AI tools prioritize user experience by analyzing interaction data and making personalized design recommendations, ensuring that your website remains engaging and effective.

Framer AI Tools

Framer offers advanced AI tools that significantly enhance design and image editing capabilities. Features like AI Styles and AI Photo Generation allow for dynamic design adjustments based on user preferences and styles, optimizing images for different platforms.

Image Credit: Framer AI

Framer’s AI tools also assist in generating full layouts from simple textual prompts, making it user-friendly for non-coders. Additionally, these tools enable real-time collaboration, allowing multiple users to contribute to design projects simultaneously.

Whether you’re optimizing images or generating content, Framer’s AI tools provide innovative solutions that enhance the design process.

Marketing Tools and Customer Engagement

Marketing tools and customer engagement features are essential for driving traffic and conversions. Both Webflow and Framer offer robust marketing capabilities, but they cater to different needs. Webflow provides various marketing features, including SEO tools and email marketing integration, designed to enhance user engagement and site visibility.

Framer, on the other hand, is renowned for its innovative customer engagement tools that enhance marketing effectiveness. The platform’s customizable templates and analytics capabilities help users optimize their conversion strategies by understanding visitor behavior.

Webflow Marketing Tools

Webflow offers a comprehensive set of marketing tools designed to optimize site conversions and enhance user engagement. These features include SEO optimization tools, A/B testing, and personalized site experiences. Webflow’s SEO tools allow users to easily add meta tags, structured data, and sitemaps, optimizing their content for search engines.

Webflow marketing apps

The platform also integrates with various email marketing services, enabling users to manage their marketing campaigns effectively. Webflow’s tiered pricing structure for marketing tools ensures that businesses of all sizes can leverage these features to improve their site visibility and user engagement.

Framer Marketing Tools

Framer’s marketing tools are designed to enhance user engagement and streamline the marketing process. The platform includes customizable templates that allow users to create visually appealing designs tailored to their audience’s preferences. These templates help improve overall engagement and conversion rates.

Framer marketing plugins and marketing tools

Framer Analytics provides detailed insights into visitor behavior, allowing users to optimize their site flow and conversion strategies. This functionality helps users identify which pages visitors enter and exit, making it easier to improve site performance and achieve marketing goals.

Personal Experiences and Recommendations

Personal experiences and recommendations can provide valuable insights into the practical use of Webflow and Framer. Both platforms offer unique benefits, and the choice ultimately depends on your specific needs and preferences. Users have reported positive experiences with both tools, highlighting their strengths in different areas.

Webflow is often praised for its comprehensive web development capabilities, making it ideal for teams and businesses needing a robust platform. Meanwhile, Framer excels in creating interactive and animated web experiences, making it a favorite among creatives and designers who prioritize user engagement. This leads to an interesting discussion on framer vs webflow.

Using Webflow

Users report positive experiences with Webflow, noting how easy it is to create visually appealing websites quickly, with no code required. This ease of use, combined with the platform’s powerful design and development tools, makes Webflow a popular choice for creating scalable web projects.

Have a project in mind?

Book a discovery call with us

The platform also supports collaborative features that facilitate teamwork on client projects, making it suitable for both individual designers and larger teams. Whether you’re a freelancer or part of an agency, Webflow offers the tools and flexibility needed to create stunning, responsive websites.

Using Framer

Framer is recognized for its robust capabilities in creating interactive and animated web experiences. Users appreciate the platform’s focus on interactivity, making it particularly effective for projects where user engagement is a priority.

Framer’s animation tools enable creators to engage users with sophisticated visual storytelling, making it a favorite for designers aiming for high engagement. Whether you’re creating interactive prototypes or full-fledged websites, Framer offers the tools to bring your creative visions to life.

Summary

In summary, both Webflow and Framer offer powerful tools for web design and development, each with its own set of strengths. Webflow stands out for its comprehensive design and development capabilities, making it ideal for creating scalable, professional websites. Its robust CMS and e-commerce solutions, combined with extensive customization options, make it a versatile choice for various projects.

Feature Webflow Framer
Primary Focus Comprehensive web design with strong CMS and e-commerce capabilities Interactive design and prototyping with advanced animation tools
User Interface Complex but powerful interface with real-time visual updates (Better for professionals) Modern, sleek interface with intuitive drag-and-drop (Better for beginners)
Learning Curve Steeper learning curve, extensive resources via Webflow Academy More approachable with 183+ free templates and documentation
CMS Capabilities Built-in robust CMS with advanced features (Winner) Relies on third-party services for content management
E-commerce Comprehensive built-in e-commerce solution (Winner) Requires third-party integration for shopping capabilities
Custom Code Supports custom code at various levels Greater flexibility with React support (Winner)
AI Features Basic AI with design suggestions and content rewriting Advanced AI tools including AI Styles and layout generation (Winner)
Pricing (Starting) Free plan, Basic $14/month Free plan, Mini $5/month (More affordable)
Best For Professional web developers, agencies, and businesses needing comprehensive solutions Designers focused on interactive prototypes and dynamic web experiences
Collaboration Strong team collaboration features (Winner) Basic collaboration capabilities
Templates Premium quality templates with focus on business needs 183+ free templates with focus on modern design (More options)
Animation Capabilities Basic to intermediate animation tools Advanced animation and interaction tools (Winner)

Framer excels in creating interactive and dynamic web experiences, making it a favorite among designers who prioritize user engagement. Its advanced AI tools and flexible design capabilities provide innovative solutions for creating visually appealing and responsive websites. Ultimately, the choice between Webflow and Framer depends on your specific needs and preferences, but both platforms offer the tools to create stunning, effective websites.

What are the main differences between Webflow and Framer?

Webflow primarily focuses on design and development with strong CMS and e-commerce capabilities, while Framer specializes in creating interactive web experiences with advanced animation features. Choose Webflow for comprehensive site building or Framer for enhanced interactivity.

Which platform is better for beginners, Webflow or Framer?

Webflow is better for beginners due to its extensive learning resources via Webflow Academy, which supports users at all experience levels. However, Framer's intuitive drag-and-drop builder and documentation also make it a strong contender for those starting out.

Can I use custom code with both Webflow and Framer?

Yes, you can use custom code with both Webflow and Framer. Webflow allows for various levels of custom code integration, while Framer provides more flexibility, particularly with frameworks like React for advanced projects.

How do the pricing plans of Webflow and Framer compare?

Webflow and Framer both offer flexible pricing plans, including free tiers and options designed for freelancers, agencies, and enterprises. This variety allows users to choose a plan that best meets their specific needs.

Which platform offers better AI tools, Webflow or Framer?

Framer offers better AI tools, particularly with features like AI Styles, AI Photo Generation, and the ability to generate full layouts from text, while Webflow provides design suggestions and content rewriting. Therefore, if advanced AI capabilities are your priority, Framer stands out.

Contact us

Have a project in mind? Contact us for expert design and development solutions. Let's discuss how we can help grow your business.

divyansh@webyansh.com
+91 6377588843
Rajajinagar, Bangalore, India,  560096
Limited Availability
Select Services
Select Budget
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.